Interview with David Lecko: Driving Real Estate Success with DealMachine
Q: David, DealMachine has become a significant tool for real estate investors. Can you share the story behind its creation?
David Lecko: The idea for DealMachine came from my own experience as a real estate investor. When I first started, I realized how difficult it was to efficiently manage the process of driving for dollars, which involves identifying potential investment properties. I was spending hours manually tracking addresses and sending out mailers, and I knew there had to be a better way. That’s when the concept for DealMachine was born—a mobile app that streamlines the entire process. I wanted to create a tool that would make real estate investing more accessible and efficient for everyone, whether they were seasoned pros or just getting started.
Q: How has DealMachine evolved since its launch, and what sets it apart from other real estate tools?
David Lecko:DealMachine has come a long way since we first launched. We started as a simple app for tracking properties and sending direct mail, but over time, we’ve added a range of features to support investors throughout their entire journey. Today, DealMachine offers everything from lead generation and CRM integration to skip tracing and marketing automation. What really sets us apart is our focus on usability and our commitment to listening to our customers. We’re constantly improving the app based on user feedback, making it more powerful and easier to use with each update.
Q: What challenges did you face in developing and growing DealMachine, and how did you overcome them?
David Lecko: One of the biggest challenges was gaining trust and credibility in a highly competitive market. As a new player, we had to prove that DealMachine was not just another real estate app but a game-changer for investors. We overcame this by focusing on delivering real value and building a community around our product. We invested heavily in customer support, created educational content, and made sure that our users had the best possible experience. Word of mouth and positive reviews played a huge role in our growth.
Q: As CEO, what’s your vision for the future of DealMachine?
David Lecko: My vision for DealMachine is to continue being the go-to platform for real estate investors who want to scale their business. We want to expand our features to cover every aspect of the investment process, making it as seamless as possible. I also see DealMachine becoming a hub for education and networking, where investors can connect, learn, and grow together. Ultimately, we want to empower more people to achieve financial freedom through real estate.
Q: What advice would you give to aspiring entrepreneurs who want to create their own tech solutions?
David Lecko: My advice would be to start by solving a real problem that you’ve experienced firsthand. When you’re passionate about the problem and have a clear understanding of your audience, it’s easier to build something that truly adds value. Also, don’t be afraid to launch with a minimum viable product and iterate from there. The feedback you get from early users is invaluable, and it will guide you in developing a solution that meets their needs. Lastly, surround yourself with a great team and stay focused on your vision—perseverance is key.
Q: How do you balance innovation with maintaining a user-friendly experience?
David Lecko: Balancing innovation with user-friendliness is a constant challenge, but it’s something we prioritize at DealMachine. We believe that technology should make life easier, not more complicated. That’s why we always start with the user experience in mind. We test new features rigorously and gather feedback to ensure that any innovation we introduce enhances, rather than detracts from, the user experience. Our goal is to keep DealMachine intuitive and accessible, even as we add more advanced capabilities.
