Cory McKane: Building WeStrive to Transform the Fitness Industry
Q: Cory, can you share a bit about your background and how you got started with WeStrive?
Cory McKane: I grew up deeply involved in the fitness industry, which gave me a strong understanding of the challenges faced by personal trainers and gym owners. My passion for health and wellness naturally led me to want to make a difference in this space. That’s when the idea for WeStrive was born. My vision was to create an easy-to-use, all-in-one tool that could transform the way personal trainers manage their businesses.
Q: What was the initial focus of WeStrive when you first launched?
Cory McKane: Initially, we designed WeStrive as a SaaS product specifically for personal trainers. Our goal was to provide them with a comprehensive suite of tools to streamline their workflows and better engage with their clients. However, after launching, we realized something crucial: it was the gyms themselves that really needed the software we had built. Gym owners were looking for a platform that could do more than just manage training sessions—they needed a solution that could optimize their entire business.
Q: How did that realization change the direction of WeStrive?
Cory McKane: It was a pivotal moment for us. We quickly shifted our focus to cater not just to personal trainers but also to gym owners. We enhanced our platform to include features that would save time, increase sales, and improve the overall business experience for gyms. This pivot allowed us to create a more robust and versatile platform that addresses the needs of the entire fitness community.
Q: What does WeStrive offer today, and how is it impacting the fitness industry?
Cory McKane: Today, WeStrive is the ultimate all-in-one platform for both gym owners and personal trainers. Our app includes everything from fitness programming and daily schedules to nutrition plans, habit-tracking, and progress graphs. It’s designed to help fitness professionals manage their businesses more efficiently and effectively. We’re proud to say that thousands of gym owners, trainers, and clients worldwide trust WeStrive to power their success.
