Interview with Ángel González: Founder & CEO of Ideagoras
Q: Ángel, you’ve had a long career in advertising before founding Ideagoras. What led you to start your own agency, and what was your vision for it?
Ángel González: My journey in advertising began with working for multinational consumer agencies, which gave me a solid foundation in the industry. However, I saw a gap in the market for a specialized agency that focused on the intersection of social media and health. When I founded Ideagoras in 2009, my vision was to create an agency that not only understood the intricacies of health communications but also leveraged the power of social media to drive impactful engagement. I wanted to build a platform that could provide innovative solutions to clients in the healthcare sector and help them navigate the evolving digital landscape.
Q: Ideagoras has worked with some major names in the healthcare industry. What do you believe has been key to building such strong relationships with clients like GE Healthcare, Bayer, and AstraZeneca?
Ángel González: Building strong relationships with major clients starts with a deep understanding of their needs and challenges. We’ve always focused on creating tailored strategies that address the specific goals and concerns of our clients. Our expertise in health communications and social media allows us to offer unique insights and solutions that resonate with their target audiences. Additionally, we emphasize continuous learning and adaptation to stay ahead of industry trends, which helps us maintain long-term partnerships and deliver exceptional results.
Q: How has the advertising and social media landscape changed since you founded Ideagoras, and how has your agency adapted to these changes?
Ángel González: The landscape has changed dramatically, with social media becoming a dominant force in how brands communicate with their audiences. There’s been a shift towards more interactive and personalized content, and the way we approach health communications has evolved accordingly. At Ideagoras, we’ve adapted by staying on the cutting edge of digital marketing trends and technologies. We invest in ongoing training and development for our team to ensure we’re equipped to handle new challenges and opportunities. Our focus remains on leveraging these changes to benefit our clients and enhance their digital presence.
Q: What challenges did you face when starting Ideagoras, and how did you overcome them?
Ángel González: One of the biggest challenges was establishing credibility and differentiating ourselves in a competitive market. As a new agency, we needed to prove our expertise and build a reputation for delivering results. We overcame this by leveraging our industry knowledge, demonstrating our capabilities through successful campaigns, and building a strong network of industry contacts. Our commitment to innovation and excellence also played a crucial role in establishing our agency as a trusted partner in the health sector.
Q: What is your approach to branding and advocacy within the healthcare sector, and how does Ideagoras address these aspects?
Ángel González: Branding and advocacy are crucial in the healthcare sector, where trust and credibility are paramount. Our approach involves creating authentic and transparent communications that resonate with patients and healthcare professionals. We work closely with our clients to develop clear and compelling brand messages that align with their values and objectives. Additionally, we focus on building advocacy through engaging content and meaningful interactions with target audiences. By prioritizing these elements, we help our clients build strong, lasting relationships with their stakeholders.
Q: Looking ahead, what are your goals for Ideagoras and the future of healthcare communications?
Ángel González: Our goals are to continue leading in the intersection of social media and health communications by embracing new technologies and methodologies. We aim to expand our reach and impact, helping more clients navigate the evolving digital landscape and achieve their objectives. Additionally, we’re committed to staying at the forefront of industry trends and continuing to innovate in our approach to healthcare communications. Ultimately, we want to contribute to the advancement of the healthcare sector and support our clients in making a positive impact on patient care.
