Q. Can you share the journey that led you to establish GAB Inc.?
Gabby Gabriel: After graduating from Northeastern University in 2012, I moved to China to teach English. Immersing myself in the local culture, I identified a gap in the market for bridging Western brands with Chinese consumers. This realization led to the founding of GAB China, which later evolved into GAB Inc., a global marketing firm.
Q. How did your experiences in China influence your approach to marketing and business development?
Gabby Gabriel: Living in China provided me with a deep understanding of its unique digital landscape and consumer behavior. This experience taught me the importance of cultural sensitivity and adaptability, which are now core principles in our marketing strategies at GAB Inc.
Q. Can you discuss a significant challenge you faced while expanding GAB Inc. internationally and how you overcame it?
Gabby Gabriel: One major challenge was navigating the diverse regulatory environments across different countries. To address this, we built a team of local experts in each region to ensure compliance and effectively tailor our strategies to local markets.
Q. What motivated you to collaborate with Joe Germanotta on Second Wind Media, and what are your goals for this venture?
Gabby Gabriel: A chance meeting with Joe Germanotta in New York led to a shared vision of blending traditional entertainment with innovative marketing strategies. Our goal with Second Wind Media is to create compelling content that resonates with diverse audiences.
Q. How do you foresee the future of digital marketing evolving, and how is GAB Inc. preparing to adapt?
Gabby Gabriel: Digital marketing is rapidly evolving with advancements in AI and data analytics. At GAB Inc., we are investing in these technologies to deliver more personalized and efficient campaigns, ensuring we stay ahead in the competitive landscape.
